Have you thought about designs, themes, text layouts, products, and words to include in your ads but were rejected by Google?
Here are 12 ways to deal with rejected or rejected Google Ads.
When building components for ads, also note that Google will re-sort everything because the ads you upload will fit into their ecosystem.
Overview of Google Ads
Google Ads is a Google online advertising service that will make your online ads reach the right people when they are interested in the products or services offered.
There are several targets that you can choose as your goal for advertising, for example promoting products, increasing sales, gaining brand awareness, and increasing traffic to your website.
All Google Ads account services can be managed online. Likewise with online payments that are not set at an exact price.
You can determine the budget for the ad according to the duration of the ad, reach, and where to place the ad.
Why Google Ads Can Be Rejected / Suspended?
All of the reasons why your Google Ads can be rejected are because they don't follow or violate the terms of Google Ads.
Ads that have been uploaded to Google Ads will go through a number of qualifications until they finally go through a quality control process.
Reporting from the Quarizmi AdTech page on the Medium platform, it was noted that nearly 3.2 billion ads were removed because they could not qualify for Google's terms.
Please note, that with the number of ads that enter every day reaching hundreds or even thousands, Google will sort the ads with a system that they have created automatically.
The process cannot be known in detail. But don't panic, on this occasion we will discuss 12 ways to deal with rejected Google Ads along with their most common problems.
12 Ways to Overcome Google Ads Rejected + Common Problems
Below are 12 common problems that can hinder your Google Ads verification process, check it out!
1. Differences in target URLs
Google will detect an error if two ads point to two different websites.
Actually, you can target ads to different URLs, but only to destinations that are on the main URL, for example a subsection of a product page.
In addition, your ad will also be rejected if there is a change in domain name or URL without notification to Google.
Make sure that all ads point to the same URL. If you want to use a different URL as your ad destination, we recommend that you upload a new ad with a different payment.
2. Error Landing Pages
Your ad can also be immediately rejected due to an error on the landing page or URL entered.
The reason Google rejects it is because Google itself cannot access the purpose of the ad.
So, make sure that there is no URL typing error, there is no any blocking on your website like server failure or error code.
3. Presence of Malware on the Website
Malware is detected if your ad redirects to a suspicious website. But what if you really are not a fraud?
Usually, Google will detect suspicious issues with the website's coding, and it will take you a fair amount of time to fix your website.
Contact Google further to find out what kind of malware is on your website. Because the Artificial Intelligence available on Google cannot detect malware on the web directly.
So it's best to contact Google or contact an expert who understands the presence of malware in your site's coding.
4. Punctuation and Symbol Errors
Google has regulations to comply with the ad's visual and language style guidelines if you want your ad to be distributed.
So, if you receive a rejected notification, try to check the grammar guidelines set by Google. For example things that involve punctuation and certain symbols.
5. Too Much Capitalization
As with the previous issue, Google will highlight the use of text in your ad. As per Google guidelines, you may not place all capital letters in an existing word.
Unless your ad offers a promotion or discount that requires capital letters. You can request directly through the existing review form.
The use of capital letters is also understandable if it is found in the first letter in a word or in the title as a form of emphasis so that it is easily seen by customers.
6. Trademarks in Ads
There are cases when another company's or your trademark name is used as a search keyword for a particular product.
If you don't have legal papers that allow the use of that name, it's possible that your ad will be immediately rejected by Google. Especially if the trademark is already big.
So, if you have those papers, you can confirm to Google that the brand allows the use of those trademark words.
7. Marketing Dangerous Products
Of course, Google will refuse to advertise products that violate the law. Any type of illegal drugs, firearms, cigarettes or weapons is strictly prohibited by Google.
Unless, the ad is marketing a prevention campaign against the above items, or selling weapons while promoting gun safety with certificates and official papers for such sales.
So, you need to follow Google's strict policies. Don't let your account get permanently suspended if there is a serious violation of this kind.
8. Indecent Content
Google doesn't allow explicit, pornographic, violent content on it. This includes gambling advertising, counterfeiting, adult content and sensitive content.
There is no other choice but not to market such ads. However, if your content is recognized as “inappropriate content', you can appeal to Google which will later find the content on the “approved with restrictions” page.
9. Clickbait
Indeed, it can be admitted that there is a lot of clickbait content on Google. This includes content containing words such as “Click here!” or “Click here!”.
Google will actually reject the ad, so try to find Call-to-action words that aren't as clickbait as the words above.
After changing the visuals of these ads to be less clickbait, you can re-submit ad requests on Google.
10. Dishonesty and Misunderstanding
If there is content that is considered as an attempt to deceive and mislead users such as inappropriate product prices and counterfeit products, the content will be immediately rejected by Google.
To avoid this, avoid the sections containing the alleged fraud and resubmit the ad request to Google.
Be wary if you promote content from third parties or with unauthorized data. For example spyware or sales of data and documents. Because, Google will immediately suspend your account for 7 days without exception.
11. Leverage Benefits Through Sensitive Events
At the beginning of the pandemic, a lot of content used Covid-19 as their advertising approach. But for ads on Google, you have to be careful of the context used.
As per existing regulations, Google does not allow any party's seasoning of sensitive social, political, cultural or environmental issues.
The solution is, you're better off using language or visuals that don't offend anyone. In other words, advertising must be neutral and focus on selling existing products.
12. Problems with Housing, Credit and Employment Ads
Specifically for housing, credit, and job ads, Google has a rule that ads in these categories must be specific to users based on age, gender, and marital status.
Because, promotions on these things need to target audiences that are segmented at a certain age or gender. With these regulations, Google helps ads reach the target they want to target.
Ways to Make Google Ads More Acceptable
Besides the 12 common problems, there are also 4 ways you can make your Google Ads ads easier to accept, check it out!
1. Content for All Ages
Because people accessing the internet come from various age groups, all content displayed must be suitable for children under the age of 13.
So pay attention to choosing the right words and visuals so that your ad is more easily accepted by Google.
2. Ad Approval With Restrictions
Ads that have been qualified by Google are deemed to meet the standards. So that it will be published normally because it does not violate any rules.
However, There are some ads that are marked by Google as a certain category. This means that not everyone can see the ad.
So, pay attention to the segmentation of your ad because it will affect the goals and achievement targets you want to achieve.
3. Specific Industry
Each industry has its own characteristics and characteristics, and there is some content that Google can flag as inappropriate.
It's always a good idea to look at Google's advertising terms and create an alternative version of your approach to match what Google asks for.
4. Appeal Rejected Ads
If an existing disclaimer notice does not match the actual ad or the context is different, you can appeal it to Google.
Because Google itself suggests making an appeal if there is an error from Google itself.
The way to make an appeal is to follow the steps that Google suggests by sending a personal message and filling out the form for an ad request that is being appealed.
Using Google Ads is actually not difficult as long as you follow the conditions.
Determine the marketing strategy and know the rules and restrictions from Google. Check and qualify the ad first and make sure there are no errors before uploading it to Google Ads.
Because you already know the 12 most common problems encountered from Google Ads rejection, now is the time to check whether your content complies with Google's provisions or not.
If these 12 ways are too complicated, Sohail networks can also drive promotional reach with Google Ads and you will get the best results for your company.
To see prices and service options, check directly contact on the our contact link. below!